How to use Merge Tags in Email Campaigns

Merge tags are unique labels that reference specific information stored in MonkeyPod. You can use merge tags to insert personalized information such as a name or a total donation amount into your emails.

How do I use merge tags?

Merge tags are added into the content of an email campaign. You can add them into Email Templates or right into the content of a regular email. 

To insert a merge tag into an email:

1. Go to the email campaign (Email Outreach > View and Create Campaigns > Content) or email template (Email Outreach > Templates) that you want to modify.
2. Find the block of text where you want to insert the personalized merge tag.
3. Select Merge Tags from the popup menu, as shown in the screenshot below.
4. Choose the merge tag you want to add.

How do I insert a merge tag into the subject line of an email?

If you want to personalize the subject line of an email, you can adding a merge tag in the subject line of your email campaign.

For example, adding ::subscriber.first_name:: to your subject line will insert the recipient's first name.

What merge tags are available to me?

The list below provides the ::merge tag:: and description of the tag's use. You can copy directly from this page and paste the exact merge tag into your MonkeyPod email campaign.

Personalization

::subscriber.first_name::

Inserts your subscriber's first name if it's available

::subscriber.last_name::

Inserts your subscriber's last name if it's available

::subscriber.email::

Inserts your subscriber's email address

::subscriber.address::

Inserts your subscriber's street, city, zip, state, and country if available

Donation Information

::donations.lifetime::

Inserts your donor's lifetime donation total

::donations.this_fy::

Inserts your donor's donation total for this fiscal year

::donations.last_fy::

Inserts your donor's donations total for last fiscal year

Campaigns

::organization::

Inserts your organization's name

::unsubscribeLink::

Inserts a link for your subscriber to unsubscribe from an email list

::unsubscribeUrl::

Inserts the full URL (web address) to unsubscribe from an email list

::webviewUrl::

Allows your subscriber to view the email in a web page view

::campaign.name::

Inserts the name of the email campaign

::list.name::

Inserts the name of the email list

Frequently Asked Questions

What will it look like if the field isn't populated? For example, if I use the merge tags ::subscriber.first_name:: ::subscriber.last_name:: and there isn't a first name entered for the subscriber, what will be displayed?

If there is nothing in the field, it will be skipped. For example, if your campaign content starts with "Dear ::subscriber.first_name:: ::subscriber.last_name::" and the subscriber's first name is not entered and the last name is Bahm, the email would start with "Dear Bahm".

Is there a merge tag to include a link to a fundraising page?

There's not a merge tag, but you can include a link to a MonkeyPod fundraising page by using the "Special Links" option when writing the content of your campaign. In the Content tab for the campaign, select the text you would like to turn into a link to the fundraising page. Next, choose the link icon from the formatting palette. In the link dialog, choose Special Links and select your fundraising page.

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